Tag: #CustomerSegmentation
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Uncovering Shopping Patterns in a German Retail Store using Association Rules
In the realm of retail analytics, understanding customer behavior is key to improving sales and customer satisfaction. One powerful tool for this task is association rule mining, which can reveal interesting patterns in customer purchasing habits. In this blog post, we’ll explore how association rules can be applied to transaction data from a German retail…
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Unveiling the Power of Principal Component Analysis (PCA)
Introduction In the vast landscape of machine learning, we’ve delved into supervised learning methods for predicting labels based on labeled training data. Now, let’s embark on a journey into the realm of unsupervised learning. Here, the focus is on algorithms that uncover intriguing aspects of data without relying on any known labels. One such workhorse…